Author: admin

2017 looking bright for small business owners

(BPT) – The year 2017 is still in its infancy, but research shows small business owners feel this year could be one of the best in recent memory. A new survey, commissioned by Staples and conducted by Wakefield Research, found that 85 percent of small business owners surveyed reported feeling “optimistic” about the small business climate in 2017. That’s good news for the owners as well as for their communities, because for many, this optimism is motivating owners to put earned revenue directly back into their businesses and employees. According to the research, 97 percent of respondents said they...

Read More

Finding Your Marketing Voice

Do you have a story to tell? If so, it is time to find your marketing voice.  Cheldin Barlatt Rumer    For years, I have been assisting small business owners and entrepreneurs in building their marketing campaigns and strengthening their brand awareness. So often, those who own their own businesses neglect to market their products, promote their services or share their stories. This neglect leaves them with a lack of sales and lost revenue. “Storytelling” and finding your marketing voice will aid you in sharing – with confidence – the important key points of your business. Identifying and communicating these key points will help you in gaining the right customers while increase sales. Even the most successful entrepreneurs have a tough time communicating their business’s features and benefits. They tend to speak in a whisper. I call it “whispering your wishes” vs “screaming your dream”. You need to SCREAM! After close to 20 years in the marketing and public relations industry, I have decided to pivot my business model from traditional agency to now focusing more on educating small business owners and entrepreneurs on how to find their marketing voice. A strong marketing voice will strengthen word of mouth campaigns and generate third party endorsements. Through these campaigns and endorsements businesses are able to create willing brand ambassadors that aid them in building their communities both online and offline....

Read More

The best wearable tech devices to help you look and feel better

(BPT) – Wearable health technology first started in hospitals as a way to help people with injuries heal faster. Now, the trend has gone mainstream and pro-active; one in five online adults uses a wearable device, and the majority of those devices are health-related, according to Forrester Research. “Americans are using a variety of wearable devices to help them reach their wellness goals,” says Mike Nohilly, an expert in wearable technology for Slendertone. Once, people would have needed a doctor’s visit to find out key wellness numbers like BMI or blood pressure, or needed gym equipment to monitor their...

Read More

How small businesses can capitalize on the holiday shopping season

(BPT) – For entrepreneurs and small businesses owners, the holiday season offers an incredible opportunity to boost sales and increase the bottom line. Just like how the early bird gets the worm, starting holiday promotions early will position your business for optimum growth. Polishing your online identity, optimizing marketing opportunities and engaging in positive customer relations are key strategies for boosting profits. It may be the season of red and green, but businesses that take advantage of these expert tips will be better positioned to see a lot of numbers in the black. Email marketing tips The most essential...

Read More