Do you have a story to tell? If so, it is time to find your marketing voice.
Cheldin Barlatt Rumer
For years, I have been assisting small business owners and entrepreneurs in building their marketing campaigns and strengthening their brand awareness. So often, those who own their own businesses neglect to market their products, promote their services or share their stories. This neglect leaves them with a lack of sales and lost revenue.
“Storytelling” and finding your marketing voice will aid you in sharing – with confidence – the important key points of your business. Identifying and communicating these key points will help you in gaining the right customers while increase sales. Even the most successful entrepreneurs have a tough time communicating their business’s features and benefits. They tend to speak in a whisper.
I call it “whispering your wishes” vs “screaming your dream”. You need to SCREAM!
After close to 20 years in the marketing and public relations industry, I have decided to pivot my business model from traditional agency to now focusing more on educating small business owners and entrepreneurs on how to find their marketing voice. A strong marketing voice will strengthen word of mouth campaigns and generate third party endorsements. Through these campaigns and endorsements businesses are able to create willing brand ambassadors that aid them in building their communities both online and offline.
By preparing and sharing your marketing voice – with your ideal community and consumer – you begin to lead your own charge and control what consumers are saying about your business and what you offer. There are some “tricks of the trade” that can assist you in capturing your ideal audience by developing your unique message.
An easy way to get started is to execute a very simple exercise. I suggest you answer the following questions. Keep your answers short and simply combine all of the answer into a meaty statement. Industry leaders often call this statement your “evaluator pitch”. I call it our “marketing voice”.
What do you do?
Who do you serve?
What void do you fill or what makes your different?
How can people get in touch with you?
For years, I have helped small business owners and entrepreneurs in answering these 4 simple questions. When the answers are strung together into a solid statement they turn your whispers into screams and your goals into revenue.
Let me assist you in “Screaming Your Dream”. If you are interested in connecting, I would love to help you with this exercise and assist you in finding your marketing voice. Contact me with any questions and to schedule your FREE consolation.
It’s time for you to “Scream Your Dream”!
Cheldin Barlatt Rumer (Brand Consultant & Executive Producer at i-g creative), has spent over a decade creating, managing and executing strategic grass roots marketing campaigns for clients within an array of various lifestyle industries. As a seasoned marketing executive, Rumer is committed to communicating on behalf of her clients while aggressively motivating them to share their own enthusiasm for the products and services they represent and/or own.
With the use of strategic planning and aggressive communication methods and materials, she has helped countless clients achieve their marketing goals while also aiding large and small businesses in finding their marketing voice. Whether her clients have limited resources or a multimillion dollar budget, Rumer creates effective marketing programs that deliver measurable results. Through This is it TV and her other This is it… brands (Philadelphia, New Jersey, Delaware, New York and Washington DC), Rumer connects, shares and promotes newsworthy content through creative and engaging online videos and interesting editorial.
In addition to her roles within i-g creative and This is it TV, Rumer is also an Adjunct Professor at Temple University in Philadelphia where she instructs undergraduate students in the art of Interactive Media and Advertising.
Rumer has recently been appointed to the Board of Directors for The Griffin Gives Foundation. The Griffin Gives Foundation is a philanthropic, not for profit 501(c)(3) foundation dedicated to supporting our military, those affected by debilitating disease and the health and wellness of children.